05 August 2008
Lesson from My Father
Anthony Martinez is my father. Today is his birthday, as I reflect on him I remember one of the lessons he taught me from a very young age. First I will give you a little bit of background knowledge. He was a salesman. Even when that was not his trade (even though most of the time it was) he was a salesman. There was always something to sell, even if ti was only yourself. This bring me to his lesson.
He use to tell me:
"Rule number one is Sell Yourself.
Rule number two know your product better than anyone else."
These two rules are so pivotal in how I operate. I sell real estate services, but so does over 300 other agents in the Bitterroot Vally and I dont know how many in Missoula. Since we all sell the same stuff why would anyone use me over my competition? Because I am better than my competition. I just have to prove that to you. That is selling myself. In order to prove that to you I have to know what homes are on the market, what is selling, and how you can profit from that information. That is rule number two.
Thank you Dad